The Column

She used to be the muse. Now she writes.

Once a month, an accomplished woman writes an essay you won't read anywhere else – a handful of invited voices, no recurring byline, no filler.

Violetta Korovkina · October 2026

What Potential Needs to Become Real

Potential rarely looks like proof. Before an idea, a book or a career is worth amplifying, someone has to notice it, name it and give it structure – and that order matters more than the volume.

Ksenia Ozkok · October 2026

AI Was Supposed to Give Us Our Time Back

AI made the work faster, but the hours it saves rarely stay empty. When possibility starts behaving like obligation, the harder question is not how much time we save – it's whether we know how to keep any of it.

Svetlana Kaz · October 2026

Start Before You Know How

I had never manufactured a physical product, and I didn't know anyone who had – I started a menstrual care company anyway. Most problems don't arrive all at once, and you don't need to know step 27 while you're still on step 8.

Katerina Abdrashitova · September 2026

Aim vs. Dream: Why Most People Get Stuck and How to Move Forward

Dreams inspire, aims move. Most procrastination is fear in disguise – three questions turn a someday into a step you can take this week, and the career tool nobody talks about is other people's goals.

Olga Nikitina · September 2026

Start-up vs Business

Founders call any new venture a startup. Three criteria separate a startup from a business – and they decide how you raise money, hire people and incorporate.

Elizaveta Shafir · September 2026

I didn't choose.

I was the only mother in my class at MIT who had her children there with her. This is how I got there – and why, seven years on, I'd do it all again.

Daria Derkach · September 2026

The Glue Nobody Promotes

There is a kind of work that holds a team together and never shows up in a commit – or in a promotion case. I did it for years without ever deciding to. This is what changed when I started calling it by its real name.

Have a column in you?

We invite a small number of voices a year – founders, operators, investors – to write the essay only they could write.