6 guides
Start wherever the question is.
Pricing Your Product Before You Have Benchmarks
You don’t need a market study to set a price – you need a hypothesis and a way to test it fast.
Finding Your First Ten Customers
The first ten don’t come from a funnel – they come from you, reaching out to people one at a time.
How to Choose Your First Marketing Channel
Pick one channel you can run manually and repeatedly – not the one that looks best in a deck.
Writing a Positioning Statement That Isn’t Generic
If your positioning statement could apply to your three biggest competitors, it isn’t positioning – it’s description.
Sales-Led vs. Product-Led: Which Fits Your Startup?
The right motion follows from your price point and your buyer’s risk tolerance – not from which one sounds more modern.
How to Run a Beta Without Losing Control of the Narrative
A beta is a controlled experiment, not a free product launch – treat it like one or it will run away from you.
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